Mitsubishi Debonair 1964: how the first Japanese executive car was created

By the 60s, the Japanese economy had almost completely recovered from the severe destruction of the previous World War. This decade has proven to be an excellent base for moving forward with confidence. And the improvement in the general situation, naturally, was followed by an increase in the well-being of the residents. Therefore, a more than favorable moment was created for the appearance of Japanese luxury cars. And although we are now well aware of such models as the Nissan President (1965) and Toyota Century (1967), they were not the first.


The pioneers were Mitsubishi with the Debonair, an amazing car for that period. Introduced in 1963, it became the company's model for the following year. Mitsubishi Debonair found itself in the forefront of Japanese luxury sedans. They were sold primarily to fleet operators of the parent corporation or subsidiaries, as well as to the government. Comfortable cars transported leaders or politicians who carried out their duties and contributed to the local economic miracle. Such transport was not usually offered to the general public at that time. You will learn more about the appearance of an important model for Japan in the video from the AutoTRENDS channel.