Has Toyota fallen to the level of the “Chinese” or have the latter simply risen?

The word “Toyota” makes the hearts of many Russian drivers beat faster. These cars have been our favorite since the early 90s. Of course, far from Mercedes, BMW or Audi, but more reliable. At least according to rumors. And Land Cruiser SUVs have earned the status of legend. Even old 20-year-old cars on the used market are now frankly overpriced. But this is essentially a simple Japanese car. There is nothing luxurious about it, and the body is far from ideal. The owners just keep an eye on the cars - they are expensive and lose value slowly. And the factory metal of the Toyota Land Cruiser is better than that of its competitors from the Land of the Rising Sun. This must be recognized, as well as overall reliability.


It's already the end of 2023. Toyota cars are still considered a kind of standard. It’s just not clear what exactly. They are good, but they have finally turned into consumer goods in terms of execution. Although, for the price it is a full-fledged premium. Yes, this also applies to the Toyota Land Cruiser. The SUV came under the influence of marketers, who tried to turn it into a crossover, making it cheaper at the same time. Why use finishing materials of average quality on such an expensive car? To earn more, of course. The image has long been acquired, you can rest on your laurels. And they will talk more specifically about the situation on the “Club Service” channel.