More recently, there was no hype in the automotive market. If a person wanted a car, he chose a model for himself, went to a car dealership and bought what he wanted. In the desired color and configuration. And even if the money has not been accumulated enough for an expensive purchase, it does not matter. You can always get a loan. Now for a good car will have to run.
Just like in Soviet times. Yes, then the assortment was not so wide, but the buyer had to sweat seriously. It got to the point that enterprises distributed quotas for cars. And to get the right to buy them, you also had to try. It's no secret that the automotive trade workers of that era could not help but take advantage of the situation, and skillfully created a stir where it could not be.
It is with this situation that you can get acquainted in the video on the official channel Newsreel "Wick". This video is exactly 60 years old. But even today, after watching it, many of us will draw analogies with the current situation in the Russian car market. Only in those distant times, issues were resolved by a banal bribe in the “quarter”, and today you have to pay for cheating quite legally, through the cashier. For some dealers, this short film seems to be serving not as a scolding but as a tutorial on how to generate hype and make more money.
Ural-IMZ-8.4013 “Hercules” - the dream motorcycle of a Soviet collective farmer
The Soviet Union mass-produced motorcycles of three classes - light, medium and heavy. They bought well, especially in rural areas. What else was there to drive...
