
A new domestic car brand will appear in Russia
The management of AVTOVAZ has revised its approach in the commercial segment. The next stage of development will be the creation of a new brand and a large-scale update of the model line.
Under the as-yet-unnamed brand, the domestic automaker will produce both the already known Largus family vans and completely new vehicles. According to preliminary data, the latter are being developed jointly with partner companies and Russian engineering centers.
Chinese automakers have already successfully used a similar practice. Models from the Middle Kingdom that sell better than others are subsequently spun off into a separate subsidiary. Examples include Chery's Exeed and Omoda, or Great Wall's Haval and Tank.
This is what the commercial version of Granta looks like. Photo: YouTube.com
Information about the creation of a new brand appeared during a press conference dedicated to summing up the results of AVTOVAZ's activities. At the same time, information was made public about the management's intentions to continue the active development of commercial cars based on Granta and Niva.
The latter are manufactured by the subsidiary production site VIS-Auto. According to the head of the holding, this enterprise is also being considered for the creation of cars under the new brand.
The Lada Largus van will be produced under a new brand. Photo: YouTube.com
Let us recall that at the moment AVTOVAZ offers three models of light commercial vehicles. Their load capacity ranges from 490 to 850 kg. These include the Largus van, as well as special modifications of the Niva Legend and Granta models.
Over the past year, the sales volume of cars of this class has increased threefold compared to the reporting period before last. The management of the domestic holding cites a figure of 11,9 thousand units sold.
Under the as-yet-unnamed brand, the domestic automaker will produce both the already known Largus family vans and completely new vehicles. According to preliminary data, the latter are being developed jointly with partner companies and Russian engineering centers.
Chinese automakers have already successfully used a similar practice. Models from the Middle Kingdom that sell better than others are subsequently spun off into a separate subsidiary. Examples include Chery's Exeed and Omoda, or Great Wall's Haval and Tank.

Information about the creation of a new brand appeared during a press conference dedicated to summing up the results of AVTOVAZ's activities. At the same time, information was made public about the management's intentions to continue the active development of commercial cars based on Granta and Niva.
The latter are manufactured by the subsidiary production site VIS-Auto. According to the head of the holding, this enterprise is also being considered for the creation of cars under the new brand.

Let us recall that at the moment AVTOVAZ offers three models of light commercial vehicles. Their load capacity ranges from 490 to 850 kg. These include the Largus van, as well as special modifications of the Niva Legend and Granta models.
Over the past year, the sales volume of cars of this class has increased threefold compared to the reporting period before last. The management of the domestic holding cites a figure of 11,9 thousand units sold.
- Vic Samoylik
- youtube.com
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